Influencer marketing dominates social media these days. As well as marketing their own brand, social media influencers often use their platform to advertise products for other brands. However, social media posts featuring promotional content can sometimes be misleading to consumers. This is the reason for the introduction of new rules to clarify the law when it comes to individuals advertising for other companies through social media.
As Google becomes more sophisticated, looking to serve searchers with results as specifically as possible, just getting onto the first page Google no longer works for businesses. But why?
As one of the most significant updates Google has ever launched, Penguin drastically changed the search engines rankings of a number of major websites. We explain how it works and what this might mean for your own website.