What We Can Expect From Social Media in 2017
What We Can Expect From Social Media in 2017

Social media is such a big part of our lives. We wake up in the morning to check our Facebook newsfeed, we scroll through Twitter on our lunch break and Snapchat the most menial, slightly humorous moments of our days. The phenomenon of social media is showing no signs of slowing down this year, and here’s what we can expect to see from it. Activism In …

How to Create Engaging Content
How to Create Engaging Content

It’s one thing to decide you’re going to create content for your website, but it’s another thing entirely to make it engaging. It’s not as simple as telling your customers what you’re up to in the business. You must have your finger on the pulse of your industry and be ready to create exciting content that will make people want to share. How do you do …

Why It’s Better For Brands To Be Personal, Not Corporate
Why It’s Better For Brands To Be Personal, Not Corporate

We’ve talked at length on this blog about why your brand needs to use social media to reach your target audience. Social media benefits your business in so many ways, from sales to employee engagement. However, most businesses only think of social media as performing one function; protecting the corporate brand. It’s important to let go of this archaic belief, as its believed to be better …

Social Content Curation: Gamechanger or Passing Trend?
Social Content Curation: Gamechanger or Passing Trend?

Facebook Trending Topics, Twitter Moments, Snapchat Live Stories…you may not realise it, but social media companies are increasingly curating the content that we see on our screens. Snapchat employs 75 people to produce and collect content, as well as report live from the scenes of events. Twitter hires over 30 people across the world to manage its ‘Moments’ feature. Vine hires between 5-10 people to highlight …

Social Media Trends Your Business Needs To Know
Social Media Trends Your Business Needs To Know

Social media grows to be more complex each year. Increasingly scattered audiences, a diverse range of different platforms and competitive marketing teams striving for attention make the landscape intimidating to the untrained eye. We’ve previously discussed why your business needs to use social media, but when the field is changing so rapidly, there are trends developing that you should be aware of. Let’s take a look …

Why Your Business Needs A Social Media Strategy
Why Your Business Needs A Social Media Strategy

Given that billions of people use social media each month, it is no surprise that it affects businesses. Customer service can be improved, you can better understand the needs of your customers and, most importantly, you can make more sales.

Should Your Business Be Using Google+?
Should Your Business Be Using Google+?

Many have laughed at Google’s attempt to break into the social media world with Google+, so it may come as shock to find out that the web giant’s social offering actually has 300 million active users. If you aren’t already doing so, it might be a good time to start tapping into the Google+ power! Generally, most businesses know that their consumers are not using Google+ in the …