An Introduction To Pinterest & Pinterest For Business

May 8, 2015


Pinterest is relatively new to the world of social media having only launched in 2010, at least when compared to Facebook which started in 2004 and Twitter in 2006.

What Is Pinterest?

Pinterest is a website and mobile app that allows users to upload or browse images and videos and sort them into collections. Each image or video is known as a “pin” and these are sorted onto “pinboards”.

How Do I Set Up A Pinterest Account?

To set up Pinterest as a personal user, you will need to sign up for an account. You can do this with an existing Facebook account or set one up with your email address. Once you have set up an account, you can log in with Twitter and Google+ too.

After setting up an account, you will be asked about what areas interest you. This allows Pinterest to give you a selection of people to follow with similar areas of interest as well as populating your feed.

After this you will be shown your feed. To finalise your account, you will need to click the confirmation in the email you should get a few moments after registering your account email address.

How Does Pinterest Work?

Pinterest works as a visual bookmarking site. You are given the option to pin images and videos directly from existing web pages to your chosen pinboard. Pinboards are usually built around a particular theme, such as recipes, fashion, crafts, cars etc.

You can also upload your own images to your pinboards or you can simply browse other people’s pins and “repin” them.

As you start to use it more, you will start to get a more personalized feed of the interests you selected at the start. You can change, remove and alter these at any point, if you want to.

What Is Pinterest For Business?

To set up a business Pinterest account, you will need to enter:

  • An email
  • A password
  • Your business name
  • What type of business you have
  • A link to your website (this is optional, but recommended)

After completing this, you will be given the chance to select areas you are interested in, just the same as a personal account. The main difference between business and personal Pinterest accounts is that business accounts have access to analytics data. This can be especially useful if you want to see how a particular pin, such as a product from your website, is doing.

This article was written by . Gina is the Website Copywriter at Pixus.

Gina is an English and Film Graduate from Manchester Metropolitan University

Gina Daniel

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