Google Page Speed Update July 2018

July 6, 2018

At the beginning of the year, Google announced that in July we are going to be seeing a new update that will affect websites that “deliver the slowest experience to users”. This has been branded as the “Speed Update”.

Basically, if you have a slow website and you want it to outrank your competitors, then you will need to improve how fast it loads, in order to outrank them on Google.

In 2010, Google came out and said that the speed at which a website loads was a factor when looking at ranking websites. However, that was mainly focused on the speed performance of desktop users and nothing else. Fast forward to 2018, and with over 63% of users using mobile to search, Google has shifted the focus to how fast your website loads on mobile devices.

When it comes to the speed of your website, there are many things that could be slowing it down to a snail’s pace. A few of these can be:

  • Server response time
  • File sizes
  • Image sizes
  • Videos
  • Plugins
  • JavaScript
  • CSS
  • Excessive redirects

When looking at designing your website you should take into account all of these factors so that you have the best chance at ranking for your given keywords against your competitors. If you believe your website loads slowly compared to your competitors, there are a few tools you can use to test. Here are a few of our favourites:

Google PageSpeed Insights

Google PageSpeed insights




gt metrix

If you feel that your website may be running a little slow and are concerned you may be affected by this PageSpeed update, then feel free to give us a call and we can assess your website.

This article was written by . Jon is the Technical Director at Pixus.


4 Responses to Google Page Speed Update July 2018

  1. Mukesh kapoor says:

    Slow page speed on mobile is now a ranking factor from july. Do you think google is just pushing AMP for its own benefits and pushing webmasters to AMP with this algo change.

  2. Jonathan Hatton Jonathan Hatton says:

    Hi Mukesh,

    It’s possible, however, this is an update across all types of sites. AMP would only affect article based websites, like news outlets.

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