Google has announced that it will start charging for it’s product search listings – also know as google shopping. The change will start in the US in August and although no dates have been announced for UK roll-out it’s likely to follow soon after.
Google announced this in the charge structure:
- All merchants who create Product Listing Ads by August 15, 2012 will automatically receive a monthly credit for 10% of their total Product Listing Ad spend through the end of 2012; and
- Existing Google Product Search merchants can receive $100 AdWords credit toward Product Listing Ads if they fill out a form before August 15, 2012.
In addition to these changes Google is bringing out Google Trusted Stores program. Google Trusted Stores is a badge for e-commerce sites which gives users information on the background of the merchant and includes ratings for customer service and shipping.
Find out more on the Google Blog Post.