Google to charge for product search listings

June 23, 2012

Google has announced that it will start charging for it’s product search listings – also know as google shopping.  The change will start in the US in August and although no dates have been announced for UK roll-out it’s likely to follow soon after.

Google announced this in the charge structure:

  • All merchants who create Product Listing Ads by August 15, 2012 will automatically receive a monthly credit for 10% of their total Product Listing Ad spend through the end of 2012; and
  • Existing Google Product Search merchants can receive $100 AdWords credit toward Product Listing Ads if they fill out a form before August 15, 2012.

In addition to these changes Google is bringing out Google Trusted Stores program. Google Trusted Stores is a badge for e-commerce sites which gives users information on the background of the merchant and includes ratings for customer service and shipping.

Find out more on the Google Blog Post.

This article was written by . Dan is the Co-founder & Director at Pixus.

Dan has over 10 years experience working with web designers and developers, creating a wide range of projects both large and small.


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