Are you currently using LinkedIn to connect with customers and clients? If not, you could be missing out, here’s how you can attract the right clients on the site.
LinkedIn may be thought of as a social media site for those hunting jobs or growing a professional network, but it can equally be used as a tool for generating new business leads and nurturing relationships that already exist.
A study from Jill Konrath and Ardath Albee in 2013 found that 84% of users have successfully generated several business opportunities by using LinkedIn.
The benefits of a LinkedIn company page
- Gives your business the opportunity to tell your company’s story
- Engage with followers
- Share career opportunities
- Scale word-of-mouth marketing
How to use LinkedIn to connect with clients
An infographic created by CEO of Your Life Inc. explains how to be yourself on the professional social network and how you can use it to develop your business and connect with clients. Here’s some of their key tips.
Create a headline that stands out and shows your humour, creativity, accomplishments and importantly, how you can help the customer.
Use your 120 characters wisely:
- PR Specialist? Try ‘Master of the Media – Public Relations and Publicity Expert’
- Copywriter? Try ‘Copywriter with proven ability to communicate business objectives into winning communication strategies’
Your summary, paragraph by paragraph.
- Show your credibility, who you are, your background and what you do.
- The problems your target market faces and how you help solve them.
- A call to action, email, call.
Skills and recommendations
At least 5 to 10 recommendations gives social proof of what you do. You can get these by giving them to others.
Recommend and endorse people you truly believe it, and they’re likely to do the same for you.
Connect with 25-50 new people each week.
Join groups where your target market is likely to be found, and join groups that you’re genuinely interested in. It’s important to note that you can join up to 50 groups and you can message fellow group members for free.
Review notifications daily
Recognise birthdays and work anniversaries
Reply to messages within 24 hours
Pitch right off the bat – it’s bound to only annoy customers
- Post a minimum of 5 times a week, and a maximum of twice a day. You don’t want to be too active.
- Every post, comment, share and like should be an authentic reflection of who you are.
- Be consistent and diligent.
- Plan to devote at least 30 minutes a day to LinkedIn.
- And most importantly, be yourself.