The Importance of Blogger Outreach

August 16, 2016


What is blogger outreach?

Blogger outreach is an essential part of any successful marketing strategy.  Millions of brands from across the world choose to work with bloggers for them to provide exposure of their services or products.  By doing so, bloggers will create genuine content promoting the brand which will then be shared across their desired target audience. It is, without a doubt, one of the most powerful movements in digital marketing.

Why do brands work with bloggers?

Bloggers are influencers within the retail industry, they are a voice that people trust and listen to. Over time, they have established themselves among their audiences as an influencer providing information, reviews and guides on products and services. And with the increase of people seeking advice online before making a purchase, bloggers can provide their audience with an honest opinion which will help their readers make up their decision if they will make the purchase or not.

They’ve been noted as the third most influential online resource – it’s clear to see why brands want to work with them.  Brands and products will be exposed to a new audience and from this will see an increase in traffic to their website which will ultimately lead to an increase in sales.

Many bloggers are now utilising social media channels to promote products through on platforms such as Instagram, Snapchat, and Twitter.  This allows them to have a more direct approach with their audience. With the use of Instagram stories and Snapchat Stories, they can reach out to their followers 24/7 promoting products.

How do brands approach bloggers?

Before working with bloggers, brands should identify influencers within specific industries to ensure they cover topics your desired audience are interested in.  They should be added to an outreach list which will help monitor all outreach activity.  Before contacting bloggers, brands should consider ways to build a relationship with them to ensure working together benefits both sides. It’s important for brands to continue to look for influencers as the industry is changing, daily.

Here at Pixus, we have developed close relationships with leading bloggers across different industries. If you’re looking to establish your brand through blogger outreach, contact us today to find out how our tailored strategy can help grow your brand.

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3 Responses to The Importance of Blogger Outreach

  1. Emmerey Rose says:

    Thanks for sharing this awesome article Hannah! Reaching out to bloggers is becoming a more popular strategy nowadays. I would like to know, which social media platforms do recommend to utilize when reaching out to influencers?

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