Just when you think you’re in Google’s good books, they decide to update their algorithm, again. Luckily for you, you have people like us to keep you informed of important changes that could affect your business. And this time, the impact Google’s update could have is pretty significant.
So, what is changing?
The update is expected to be larger and more troublesome than the former Panda and Penguin updates as it will start using mobile-friendliness as a ranking signal. This means if your website isn’t mobile-friendly, it simply won’t show up when someone searches Google using a mobile device. Which, to put it in perspective, is 80% of internet users. This infographic explains more.
Google has realised just how frustrating it is for its users when they land on a website that doesn’t co-operate well with mobile phones and tablets. So to improve its service, when someone’s searching on a mobile device, Google will only serve up sites that are easy to read, make navigations and links easy to tap, have images appropriately sized for the device, and more generally, make information easy to find.
What can I do about it?
It is quite an art to make a web site look good on smaller phone screen, but it is now absolutely essential for any site or business. A website’s ability to recognize their environment and adapt to the screen in which they are being viewed could make or break your company in the next few months.
If your website has a responsive design, then you’re pretty safe. In fact, you could even be boosted up the search rankings, ahead of all those who lack in the mobile-friendly department. If you’re not sure, then there are a number of free tools you can use to help you find out.
Google has its own mobile-friendly test – just input your URL and it’ll let you know if it passes the test. If not, then it’ll give you some reasons why.
The World Wide-Web Consortium (W3C) also has its own mobile-friendly test that provides more of a technical insight and gives you recommendations on how you can improve your website.
Also, don’t forget that here at Pixus we can provide you with a seamlessly responsive mobile site that will definitely pass the test, and keep your website looking fresh across all platforms and ready to take on the dreaded algorithm update on April 21st.
Don’t say we didn’t warn you.