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Simple Tips To Make More Of Your Company Blog
Simple Tips To Make More Of Your Company Blog

Most websites feature a blog (ours does) yet for many businesses it is an underutilised resource featuring an occasional post written purely to build a few internal links in the hope of giving your key landing pages some sort of boost. If this sounds like you then listen up because I’ve got a couple of simple actionable tips which will help shake the dust off your tired old blog: Regularly …

The Importance of Good Website Content
The Importance of Good Website Content

Website content is a part of the web development process that is often overlooked by site owners, causing them needless problems and setting their website back. Great design is of course necessary to create a web page with a solid user experience, easy navigation and a suitably brilliant aesthetic, and SEO is needed to make your site rank well on search engines so customers can actually …

Penguin 4.0 is here
Penguin 4.0 is here

  The global search giant Google released a new update to their “Penguin” algorithm during September of 2016, dubbed “Penguin 4.0” this algorithm specifically looks at a website’s link profile and determines whether these links should benefit the site or if they’re manipulative. We’ve written about penguin a few times at Pixus – outlining the basics of what it is and how you can safeguard yourself against …

The Importance of Blogger Outreach
The Importance of Blogger Outreach

Blogger Outreach is an essential part of any digital marketing strategy. Discover why brands are turning to bloggers to provide exposure for their products and services.

Why It’s Better For Brands To Be Personal, Not Corporate
Why It’s Better For Brands To Be Personal, Not Corporate

We’ve talked at length on this blog about why your brand needs to use social media to reach your target audience. Social media benefits your business in so many ways, from sales to employee engagement. However, most businesses only think of social media as performing one function; protecting the corporate brand. It’s important to let go of this archaic belief, as its believed to be better …

How Search Marketing has changed for the better over the last ten years
How Search Marketing has changed for the better over the last ten years

The internet changes on a daily basis and as a result so does effective web marketing. Over the last ten years strategies employed to ensure that your site ranks well in Google have changed radically. User experience is much more important now than it was then. A great user experience keeps the user on your site for longer thereby reducing your bounce rate and making users …

Why You Should Avoid DIY SEO
Why You Should Avoid DIY SEO

SEO in a nutshell SEO or search engine optimisation is fast becoming a household term in business. It’s the act of making your website a great resource for search engines such as Google and Bing. It is a technical area of digital marketing and one which needs to be undertaken by a professional. If at this point you’re thinking “Surely I can find everything I need to …

How Effective is Your Facebook Ad?
How Effective is Your Facebook Ad?

If you have been using social media for business, whether it is to promote a company or market content, you will have a company page. This page can be useful for all kinds of promotion, and there are several options to ‘boost’ your posts dotted around the page, as well as the option to create a Facebook Advert for a certain cost, depending on how many …

Social Content Curation: Gamechanger or Passing Trend?
Social Content Curation: Gamechanger or Passing Trend?

Facebook Trending Topics, Twitter Moments, Snapchat Live Stories…you may not realise it, but social media companies are increasingly curating the content that we see on our screens. Snapchat employs 75 people to produce and collect content, as well as report live from the scenes of events. Twitter hires over 30 people across the world to manage its ‘Moments’ feature. Vine hires between 5-10 people to highlight …

What Is A Long Tailed Keyword And How Will It Benefit Your Business?
What Is A Long Tailed Keyword And How Will It Benefit Your Business?

We can’t get through the day without hearing the word ‘keywords’ at least ten times. If you’re not familiar with keywords and what they mean then let us explain – a keyword in the context of the services we offer are certain words that people would type into a search engine like Google or Bing that would bring up results based on that key word – …

Websites Galore – Our 2016 so far…
Websites Galore – Our 2016 so far…

It’s been a busy old 2016 for Pixus UK and we’re barely a third of the year through! From last year to now our development team have designed and built a whole range of stunning looking websites, fully mobile compliant and right at the cutting edge of 2016 web technology. Whether it’s a simple and elegant portfolio website or a fully fledged eccomerce site, we’ve got you …

Social Media Trends Your Business Needs To Know
Social Media Trends Your Business Needs To Know

Social media grows to be more complex each year. Increasingly scattered audiences, a diverse range of different platforms and competitive marketing teams striving for attention make the landscape intimidating to the untrained eye. We’ve previously discussed why your business needs to use social media, but when the field is changing so rapidly, there are trends developing that you should be aware of. Let’s take a look …