Social media grows to be more complex each year. Increasingly scattered audiences, a diverse range of different platforms and competitive marketing teams striving for attention make the landscape intimidating to the untrained eye. We’ve previously discussed why your business needs to use social media, but when the field is changing so rapidly, there are trends developing that you should be aware of. Let’s take a look …
Google made some changes to Adwords in February. Here are some of the ways that its alterations might affect small businesses.
A website redesign is a great way to refresh your brand’s online presence, but there are a few things you should be wary of to ensure your SEO remains unharmed.
Online businesses should get to know RankBrain, Google’s machine learning artificial intelligence AI system used to sort the SERPs on a given keyword.
In 2016, more of your customers will have their first contact with your business through digital channels – especially your website. So when it comes to your business the important question is: are you investing time and effort into your digital activity to capitalise on this?
Duplicate content is one of the most common SEO errors we find on the internet. You could have an excellent website and world class marketing but if your website has duplicate content on its pages Google will not look favourably on it.
You might be attracting the wrong kind of traffic to your website, meaning you are getting a lot of visitors but aren’t making any sales.
10X content makes the difference between good and great websites. Find out how we create 10X content and how you can get it for yourself.
Given that billions of people use social media each month, it is no surprise that it affects businesses. Customer service can be improved, you can better understand the needs of your customers and, most importantly, you can make more sales.
Getting your website visitors to subscribe to an email list provides you with an opportunity to pitch offers, remind them of products they might be interested in and communicate news about your business. But, first, you need to get people subscribed to that list.
Schema markup is a new way for Google and other search engines to extract important information from your website. It can help your SEO, click-through rates and sales.
Here at Pixus we don’t just make websites that look great; we also make websites that generate real leads. The process of turning visitors into customers is called conversion rate optimisation (CRO) and it’s one of our many specialities.
It’s the most wonderful time of the year at Pixus.
Pixus is proud to have had another immensely successful year. It means the business has outgrown its current environment and we have expanded into the office next door.