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What is ‘page speed’ and why is it so important?
What is ‘page speed’ and why is it so important?

Page speed is crucial to the success of your website. If your web page hasn’t loaded within three seconds 50% of users will leave your site, resulting in lower conversion figures and a high bounce rate. Page speed is often confused with site speed however the two are quite different as page speed refers to the speed of an individual page rather than the overall speed …

13 Reasons Your Shopping Feed Is Being Disapproved
13 Reasons Your Shopping Feed Is Being Disapproved

With Google always trying to lead from the front (i.e. ahead of Bing and now Facebook) we have seen a lot of updates in its current distribution channel. For those who don’t know, Google now calls its Product Listing Ads ‘Google Shopping’. Since the beginning of 2014 we have seen updates to the Product Listing Ads with the objective of harnessing good user experience. Pixus has decided …

Should Your Business Be Using Google+?
Should Your Business Be Using Google+?

Many have laughed at Google’s attempt to break into the social media world with Google+, so it may come as shock to find out that the web giant’s social offering actually has 300 million active users. If you aren’t already doing so, it might be a good time to start tapping into the Google+ power! Generally, most businesses know that their consumers are not using Google+ in the …

Google Trends; what it is and how to use it.
Google Trends; what it is and how to use it.

Why use Google Trends? Using Google Trends can give you insights into how your target audience is behaving and help you plan ahead, it can also alert you to growing opportunities within your industry. For example if you see that search demand for a particular keyword relevant to your business is growing significantly it is obviously worth investing in your digital marketing campaign to ensure that you …

What Are Brand Style Guides and Why Do They Matter?
What Are Brand Style Guides and Why Do They Matter?

One of the key steps in creating a memorable brand is making sure that everything is consistent. In order for your customers to relate to your brand, everything from colour use to tone of voice has to be cohesive, which is why creating a brand or identity style guide is important. A brand style guide is a document which not only explains the visual elements of …

Pixus launches The Fuss
Pixus launches The Fuss

At the start of 2015 Pixus launched their very own women’s lifestyle and entertainment website, The Fuss. Focusing on health, fashion, movies and more