One of the key steps in creating a memorable brand is making sure that everything is consistent. In order for your customers to relate to your brand, everything from colour use to tone of voice has to be cohesive, which is why creating a brand or identity style guide is important. A brand style guide is a document which not only explains the visual elements of …
At the start of 2015 Pixus launched their very own women’s lifestyle and entertainment website, The Fuss. Focusing on health, fashion, movies and more
Writing engaging, share-able blog posts and promoting them via social media can have positive results for your business. And we know how to do it properly.
A tone of voice is an expression of a company’s values and way of thinking. Here’s why it’s important to get it right.
As Google becomes more sophisticated, looking to serve searchers with results as specifically as possible, just getting onto the first page Google no longer works for businesses. But why?
When first starting out in social media, it’s really important to get a sense of the ‘ground rules’, so to speak. This means knowing your target audience/existing followers well; not saying anything that would upset or offend them, or engaging in behaviour that could reflect badly on your brand. It might all seem like common sense, but even the biggest, most established brands still get it wrong. …
Several websites targeting localised keywords saw their page rankings drop after Google’s Pigeon update. One of our SEO experts explains what we can do.
The immediate reaction a visitor has about your site is a powerful and lasting one. Therefore, your design needs to instantly convey your brand identity.
Great website content is now one of the most important ways that Google is determining which pages rank the highest. But what does great content involve?
Snippets are becoming the primary way of getting your site noticed in Google SERPs. They have become more advanced in recent months, with Google rolling out structured snippets (also known as ‘rich’ snippets) to offer users more insight into what’s lying on web pages before they visit. Do a quick Google search of any topic, and you’ll notice that each website on the results page has …
At Pixus we like to reward our team’s hard work and once a year we take a day out of the office together. This year we returned to Alton Towers again for what turned out to be a fun and tiring day out!
The Keyword Planner is a fantastic tool for researching what your customers are searching for. This article explains what it is and how to use it.
As one of the most significant updates Google has ever launched, Penguin drastically changed the search engines rankings of a number of major websites. We explain how it works and what this might mean for your own website.