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What Are Brand Style Guides and Why Do They Matter?
What Are Brand Style Guides and Why Do They Matter?

One of the key steps in creating a memorable brand is making sure that everything is consistent. In order for your customers to relate to your brand, everything from colour use to tone of voice has to be cohesive, which is why creating a brand or identity style guide is important. A brand style guide is a document which not only explains the visual elements of …

Pixus launches The Fuss
Pixus launches The Fuss

At the start of 2015 Pixus launched their very own women’s lifestyle and entertainment website, The Fuss. Focusing on health, fashion, movies and more

5 Examples of Social Media Going Wrong
5 Examples of Social Media Going Wrong

When first starting out in social media, it’s really important to get a sense of the ‘ground rules’, so to speak. This means knowing your target audience/existing followers well; not saying anything that would upset or offend them, or engaging in behaviour that could reflect badly on your brand. It might all seem like common sense, but even the biggest, most established brands still get it wrong. …

The Importance of a Good Google Snippet
The Importance of a Good Google Snippet

Snippets are becoming the primary way of getting your site noticed in Google SERPs. They have become more advanced in recent months, with Google rolling out structured snippets (also known as ‘rich’ snippets) to offer users more insight into what’s lying on web pages before they visit. Do a quick Google search of any topic, and you’ll notice that each website on the results page has …

Pixus Day Out 2014
Pixus Day Out 2014

At Pixus we like to reward our team’s hard work and once a year we take a day out of the office together. This year we returned to Alton Towers again for what turned out to be a fun and tiring day out!

What is… Google Penguin?
What is… Google Penguin?

As one of the most significant updates Google has ever launched, Penguin drastically changed the search engines rankings of a number of major websites. We explain how it works and what this might mean for your own website.