Getting your website visitors to subscribe to an email list provides you with an opportunity to pitch offers, remind them of products they might be interested in and communicate news about your business. But, first, you need to get people subscribed to that list. Here’s our guide on how to increase your email subscribers.
In 2012, 3.3 billion people had an email account. That number is expected to reach 4.3 billion by the end of year, according to a report by tech market research firm The Radicati Group. Therefore, email is still a terrific way of reaching potential customers if you can get them to share their address with you. Having an email list of people interested in your business can let you generate buzz about your company, build relationships and, most importantly, increase your bottom line by converting visitors into customers. To help you build your email list, we’ve put together a list of 3 effective ways to increase your subscribers.
Integrating email with social media
Both email and social media work well on their own, but when you combine the two you have the opportunity to grow your email list and become even more engaged with your followers. By simply placing email sign up links within your social media channels you have the chance to turn interested prospects into valuable customers.
Many brands, for example, use Instragram to increase their email subscribers. In terms of email marketing, Instagram can be leveraged in a number of ways. You could post a photo of an item that is discounted exclusively for your email newsletter subscribers, upload a video highlighting the benefits of signing up for your email newsletter, or publish a picture or video that details your exclusive email content.
On Twitter, on the other hand, you could use a Twitter Lead Generation Card. A Twitter Lead Generation Card is a way to collect contact information from a promoted tweet. You create a card, which is like a souped-up tweet that offers some sort of incentive. Once a consumer clicks on the call-to-action the person’s name, Twitter handle and email address is pre-filled into a small card. All the consumer has to do is hit ‘submit’. In return, you get a bunch of new contacts for your email list. According to Twitter, one client compiled 1700 new email addresses in a week by using this tool.
Consider adding an overlay to your homepage
If you want to increase your email list, an overlay is a simple way to not only grab a visitor’s attention but also encourage him or her to give you an email address.
You might not be familiar with the term overlay, but you’ve seen them. You know those boxes that appear after you’ve surfed a website for a few a seconds? Well that’s an overlay. The background goes dark, the message appears on the screen and the reader can close the window or enter their information. They’re similar to pop-ups that were popular a few years back, and some people use the terms overlay and popup interchangeably.
Some sites use them to promote their Facebook page but you can also ask people to provide you with their email.
Using email incentives
If you’re looking for a quick way to entice someone to join your email list, give away something for free. It’s that simple. You can run a competition for one of your products or services that requires an email address for entry. You could also give away something that visitors can download or access instantly with each subscription. By doing so, you break the reader’s hesitation of handing over their email address and provide them with something in return.
Below we have some suggestions on the types of things you can give away. Just remember that you can keep testing different ideas until you find the one that most people are drawn to.
Offer your audience an exclusive offer for your company that they will only receive if they sign up to your email list. Boots currently have an offer of an extra 100 advantage card points if you share your email address with them.
A case study
Do you have a shareable story about a client or student who has tackled a problem? Case studies can be inspirational giveaways for your audience and great learning tools, too.
An email course that shares information on solving a problem
Lisa Tener gives away a 7-day e-course on how to write a book and it’s full of helpful bite-sized advice. You could share advice/tips on information that’s suitable to your particular company.
If you wish to discuss email marketing with our team, need help integrating it with your social media campaign or wish to include it on your website, get in touch with Pixus today.