Social media grows to be more complex each year. Increasingly scattered audiences, a diverse range of different platforms and competitive marketing teams striving for attention make the landscape intimidating to the untrained eye. We’ve previously discussed why your business needs to use social media, but when the field is changing so rapidly, there are trends developing that you should be aware of. Let’s take a look at them:
Channelling your messages
If you’ve thought about your target audience, you should know that not every form of social media will be right for your business. You may not think that any of the platforms are appropriate, but you will suffer more if you miss it completely. Rather than diving in straightaway, build your social channels strategically- think quality over quantity. This will ensure that your desired messages reach the appropriate audience. One of the things we do here at Pixus is analyse your existing social media. This way, we can look at what you’ve already achieved and how it can be improved going forward.
Video goes authentic
Video isn’t a new trend. We had Youtube, followed by Vine and now we have Periscope. Live streaming is the new way to show the unfiltered, natural side of your business. It’s also going mainstream this year, thanks to the launch of Facebook Live.
If you’re a social media user, you’ll have probably experienced the stages of ‘social search and buy’- you see something on your Instagram feed, you want it, you buy it. This process is getting easier; last year, Instagram introduced a ‘Shop now’ button and Pinterest launched ‘buyable pins’. For businesses, it’s worth having your customer brag about your product on social media, as their friends can buy directly from said brag. It’s thought that two of the larger social media platforms, Facebook and Twitter, are testing their own buy buttons.
The days of forcing employees to communicate in ways which are unnatural to them are over. Social media is so normal outside of work, that workplaces are finding that granting employees access to platforms at work is leading to a happier workforce. Facebook for Work is currently being trialled by a select number of companies in the US. Social sharing is also beneficial for content; according to Social Media Today, content which is shared by employees gets six times more engagement than when it is shared by an official brand channel.
This is just a fancy term for ‘word of mouth’. Statistics show that 90% of people trust the view of a friend or relative for recommendations. This is why you should focus on your influencers, or in layman’s terms, customers! Make them enjoy being your customer- something wrong? fix it as soon as possible! A lot of people now use social media to reach out to brands. According to Search Engine Watch, 70% of Twitter users expect a response from brands they reach out to. The window of time to respond is also getting smaller- 53% of users expect a reply within the hour. Be personable and prompt when responding to customers and you’ll be able to reap the rewards of influence when they tell their friends how great you are.
Google recently arranged deals with Facebook and Twitter. What does this mean? You may notice that when you search for something, a Tweet appears in the search result. Soon, more social media platforms will be added- blurring the lines between social media and browsing. We have an excellent SEO team who stay on top of Google updates, building a strategy which grows with your business.
Show, don’t tell
To get the attention of your audience, you need to go visual. Posts which include images have a 650% higher engagement rate than posts which only have text. Shorter, sharper communication is the way forward. Those messages we talked about? They don’t have to be lengthy. Infographics, charts, memes- the visual potential is endless.
Here at Pixus, it’s our job to keep up with social media trends, which is why we’re so great at devising your social media strategy. If you would like our help with the world of social, drop us an email!