SEO is changing every year. You have to react to the latest alterations in order to stay current, and while it may not make perfect sense from an accounting perspective, outsourcing your SEO might just be the best thing for your business.
Google’s progressive algorithms, specialist elements and innovation changes mean that SEO is an evolutionary entity, and keeping ahead of the curve and the top of the rankings means it might just be best to outsource your SEO to the professionals.
Content is king
We’ve heard it many times before, but it still rings true. Original, engaging content is going to draw audiences to your website. Google’s algorithms increasingly take in the quality, relevance, reader engagement and human metrics, so you can’t really afford to take chances when creating content for your website.
The readability of your website is also important, as this helps to set the tone and how easy it is to understand what you’re saying, i.e. if you are writing lots of complex content, despite it being aimed at children, you are going to have a low readability score.
Even more so to take into consideration, are you following through on the promise you make each time someone clicks on a certain page. Are you catering to the customer’s needs? Outsourcing content creation to writers who have a clear understand of contemporary SEO metrics can make all the difference between a good site and a brilliant site. Here at Pixus, our team of content writers make it their priority to understand the latest SEO techniques.
Pay-per-click (PPC) is an advertising model that can be used to direct traffic to your specific website.
An advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to ‘earn’ those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
Different keywords have different costs, and then there’s the matter of choosing who and when you’re going to target your audience. Basically, it’s a minefield and having an expert in PPC on hand is essential if you want to pay to make a difference to your site’s traffic and engagement.
Design of your site
So Google’s crawler bots might be limited when it comes to ranking aesthetics of a site, so this isn’t something that should keep you up at night, but it’s definitely something to consider if you’re readability isn’t particularly good, or it’s hard for people to navigate easily through your website.
Customers won’t stick around if they don’t think your site is aesthetically pleasing and you offer an inferior experience, and if you’re unable to provide them with what they want in a way that’s easy for them, quite simply they’ll go elsewhere. And Google is going to notice the flow of people leaving your website.
If this all sounds great to you and you’re ready to outsource your SEO, give us a call or drop us an email!