How Search Marketing has changed for the better over the last ten years
How Search Marketing has changed for the better over the last ten years

The internet changes on a daily basis and as a result so does effective web marketing. Over the last ten years strategies employed to ensure that your site ranks well in Google have changed radically. User experience is much more important now than it was then. A great user experience keeps the user on your site for longer thereby reducing your bounce rate and making users …

New Website Woes To Be Wary Of
New Website Woes To Be Wary Of

A website redesign is a great way to refresh your brand’s online presence, but there are a few things you should be wary of to ensure your SEO remains unharmed.

Google Page Speed Update July 2018
Google Page Speed Update July 2018

At the beginning of the year, Google announced that in July we are going to be seeing a new update that will affect websites that “deliver the slowest experience to users”. This has been branded as the “Speed Update”. Basically, if you have a slow website and you want it to outrank your competitors, then you will need to improve how fast it loads, in order …

What is… Google Analytics?
What is… Google Analytics?

Ever wondered what Google Analytics is and why it’s such a big deal for search engine optimisation? In this post we cover some of the major features and why it’s such a useful tool for tracking your website usage.

An Introduction to Google+ Local
An Introduction to Google+ Local

Ever wondered how businesses get their location listed in your Google search results? We’ve covered some of the main features of Google+ Local and how you should be using it to improve your rankings.

What is… Google Penguin?
What is… Google Penguin?

As one of the most significant updates Google has ever launched, Penguin drastically changed the search engines rankings of a number of major websites. We explain how it works and what this might mean for your own website.

Google Trends; what it is and how to use it.
Google Trends; what it is and how to use it.

Why use Google Trends? Using Google Trends can give you insights into how your target audience is behaving and help you plan ahead, it can also alert you to growing opportunities within your industry. For example if you see that search demand for a particular keyword relevant to your business is growing significantly it is obviously worth investing in your digital marketing campaign to ensure that you …

What Is A Long Tailed Keyword And How Will It Benefit Your Business?
What Is A Long Tailed Keyword And How Will It Benefit Your Business?

We can’t get through the day without hearing the word ‘keywords’ at least ten times. If you’re not familiar with keywords and what they mean then let us explain – a keyword in the context of the services we offer are certain words that people would type into a search engine like Google or Bing that would bring up results based on that key word – …

What is ‘page speed’ and why is it so important?
What is ‘page speed’ and why is it so important?

Page speed is crucial to the success of your website. If your web page hasn’t loaded within three seconds 50% of users will leave your site, resulting in lower conversion figures and a high bounce rate. Page speed is often confused with site speed however the two are quite different as page speed refers to the speed of an individual page rather than the overall speed …