The internet changes on a daily basis and as a result so does effective web marketing. Over the last ten years strategies employed to ensure that your site ranks well in Google have changed radically. User experience is much more important now than it was then. A great user experience keeps the user on your site for longer thereby reducing your bounce rate and making users …
Duplicate content is one of the most common SEO errors we find on the internet. You could have an excellent website and world class marketing but if your website has duplicate content on its pages Google will not look favourably on it.
A website redesign is a great way to refresh your brand’s online presence, but there are a few things you should be wary of to ensure your SEO remains unharmed.
At the beginning of the year, Google announced that in July we are going to be seeing a new update that will affect websites that “deliver the slowest experience to users”. This has been branded as the “Speed Update”. Basically, if you have a slow website and you want it to outrank your competitors, then you will need to improve how fast it loads, in order …
Ever wondered what Google Analytics is and why it’s such a big deal for search engine optimisation? In this post we cover some of the major features and why it’s such a useful tool for tracking your website usage.
Ever wondered how businesses get their location listed in your Google search results? We’ve covered some of the main features of Google+ Local and how you should be using it to improve your rankings.
As one of the most significant updates Google has ever launched, Penguin drastically changed the search engines rankings of a number of major websites. We explain how it works and what this might mean for your own website.
Why use Google Trends? Using Google Trends can give you insights into how your target audience is behaving and help you plan ahead, it can also alert you to growing opportunities within your industry. For example if you see that search demand for a particular keyword relevant to your business is growing significantly it is obviously worth investing in your digital marketing campaign to ensure that you …
A new Panda is here, called Panda 4.0. Has your website been affected by Googles latest algorithm update?
We can’t get through the day without hearing the word ‘keywords’ at least ten times. If you’re not familiar with keywords and what they mean then let us explain – a keyword in the context of the services we offer are certain words that people would type into a search engine like Google or Bing that would bring up results based on that key word – …
The Keyword Planner is a fantastic tool for researching what your customers are searching for. This article explains what it is and how to use it.
Great website content is now one of the most important ways that Google is determining which pages rank the highest. But what does great content involve?
Several websites targeting localised keywords saw their page rankings drop after Google’s Pigeon update. One of our SEO experts explains what we can do.
As Google becomes more sophisticated, looking to serve searchers with results as specifically as possible, just getting onto the first page Google no longer works for businesses. But why?
Page speed is crucial to the success of your website. If your web page hasn’t loaded within three seconds 50% of users will leave your site, resulting in lower conversion figures and a high bounce rate. Page speed is often confused with site speed however the two are quite different as page speed refers to the speed of an individual page rather than the overall speed …