Social Media Trends Your Business Needs To Know
Social Media Trends Your Business Needs To Know

Social media grows to be more complex each year. Increasingly scattered audiences, a diverse range of different platforms and competitive marketing teams striving for attention make the landscape intimidating to the untrained eye. We’ve previously discussed why your business needs to use social media, but when the field is changing so rapidly, there are trends developing that you should be aware of. Let’s take a look …

What not to do on social media when using it for business
What not to do on social media when using it for business

We all know the importance of social media for your business, it allows you to engage with your audience, target a wider demographic and give your brand a voice. Now that you’ve set up your pages, whether it’s Twitter, Instagram, Facebook or others, followed a few people and now what else? Here we share what you should avoid doing when using your social media for business. …

What We Can Expect From Social Media in 2017
What We Can Expect From Social Media in 2017

Social media is such a big part of our lives. We wake up in the morning to check our Facebook newsfeed, we scroll through Twitter on our lunch break and Snapchat the most menial, slightly humorous moments of our days. The phenomenon of social media is showing no signs of slowing down this year, and here’s what we can expect to see from it. Activism In …

How Social Media can shape your company for the better
How Social Media can shape your company for the better

When it comes to trends for companies, it looks like Social Media is here to stay. The use of social platforms by large companies is becoming a huge trend in terms of customer focus and interaction. Especially with Twitter, customers can easily Tweet a member of the team and receive a response within minutes. Take a look at companies such as ASOS. Their ASOS_HeretoHelp handle is …

Guidelines for Influencer Advertising in 2019
Guidelines for Influencer Advertising in 2019

Influencer marketing dominates social media these days. As well as marketing their own brand, social media influencers often use their platform to advertise products for other brands. However, social media posts featuring promotional content can sometimes be misleading to consumers. This is the reason for the introduction of new rules to clarify the law when it comes to individuals advertising for other companies through social media.

Should Your Business Be Using Google+?
Should Your Business Be Using Google+?

Many have laughed at Google’s attempt to break into the social media world with Google+, so it may come as shock to find out that the web giant’s social offering actually has 300 million active users. If you aren’t already doing so, it might be a good time to start tapping into the Google+ power! Generally, most businesses know that their consumers are not using Google+ in the …