What We Can Expect From Social Media in 2017
What We Can Expect From Social Media in 2017

Social media is such a big part of our lives. We wake up in the morning to check our Facebook newsfeed, we scroll through Twitter on our lunch break and Snapchat the most menial, slightly humorous moments of our days. The phenomenon of social media is showing no signs of slowing down this year, and here’s what we can expect to see from it. Activism In …

How Social Media can shape your company for the better
How Social Media can shape your company for the better

When it comes to trends for companies, it looks like Social Media is here to stay. The use of social platforms by large companies is becoming a huge trend in terms of customer focus and interaction. Especially with Twitter, customers can easily Tweet a member of the team and receive a response within minutes. Take a look at companies such as ASOS. Their ASOS_HeretoHelp handle is …

Guidelines for Influencer Advertising in 2019
Guidelines for Influencer Advertising in 2019

Influencer marketing dominates social media these days. As well as marketing their own brand, social media influencers often use their platform to advertise products for other brands. However, social media posts featuring promotional content can sometimes be misleading to consumers. This is the reason for the introduction of new rules to clarify the law when it comes to individuals advertising for other companies through social media.

Should Your Business Be Using Google+?
Should Your Business Be Using Google+?

Many have laughed at Google’s attempt to break into the social media world with Google+, so it may come as shock to find out that the web giant’s social offering actually has 300 million active users. If you aren’t already doing so, it might be a good time to start tapping into the Google+ power! Generally, most businesses know that their consumers are not using Google+ in the …

How Effective is Your Facebook Ad?
How Effective is Your Facebook Ad?

If you have been using social media for business, whether it is to promote a company or market content, you will have a company page. This page can be useful for all kinds of promotion, and there are several options to ‘boost’ your posts dotted around the page, as well as the option to create a Facebook Advert for a certain cost, depending on how many …

Social Content Curation: Gamechanger or Passing Trend?
Social Content Curation: Gamechanger or Passing Trend?

Facebook Trending Topics, Twitter Moments, Snapchat Live Stories…you may not realise it, but social media companies are increasingly curating the content that we see on our screens. Snapchat employs 75 people to produce and collect content, as well as report live from the scenes of events. Twitter hires over 30 people across the world to manage its ‘Moments’ feature. Vine hires between 5-10 people to highlight …