If you have been using social media for business, whether it is to promote a company or market content, you will have a company page. This page can be useful for all kinds of promotion, and there are several options to ‘boost’ your posts dotted around the page, as well as the option to create a Facebook Advert for a certain cost, depending on how many …
Facebook Trending Topics, Twitter Moments, Snapchat Live Stories…you may not realise it, but social media companies are increasingly curating the content that we see on our screens. Snapchat employs 75 people to produce and collect content, as well as report live from the scenes of events. Twitter hires over 30 people across the world to manage its ‘Moments’ feature. Vine hires between 5-10 people to highlight …
We’ve talked at length on this blog about why your brand needs to use social media to reach your target audience. Social media benefits your business in so many ways, from sales to employee engagement. However, most businesses only think of social media as performing one function; protecting the corporate brand. It’s important to let go of this archaic belief, as its believed to be better …
Given that billions of people use social media each month, it is no surprise that it affects businesses. Customer service can be improved, you can better understand the needs of your customers and, most importantly, you can make more sales.
Blogger Outreach is an essential part of any digital marketing strategy. Discover why brands are turning to bloggers to provide exposure for their products and services.
Social media grows to be more complex each year. Increasingly scattered audiences, a diverse range of different platforms and competitive marketing teams striving for attention make the landscape intimidating to the untrained eye. We’ve previously discussed why your business needs to use social media, but when the field is changing so rapidly, there are trends developing that you should be aware of. Let’s take a look …
We all know the importance of social media for your business, it allows you to engage with your audience, target a wider demographic and give your brand a voice. Now that you’ve set up your pages, whether it’s Twitter, Instagram, Facebook or others, followed a few people and now what else? Here we share what you should avoid doing when using your social media for business. …
Influencer marketing is going to continue to grow in 2017, here are the trends that you need to know about and use in your business
Social media is such a big part of our lives. We wake up in the morning to check our Facebook newsfeed, we scroll through Twitter on our lunch break and Snapchat the most menial, slightly humorous moments of our days. The phenomenon of social media is showing no signs of slowing down this year, and here’s what we can expect to see from it. Activism In …
When it comes to trends for companies, it looks like Social Media is here to stay. The use of social platforms by large companies is becoming a huge trend in terms of customer focus and interaction. Especially with Twitter, customers can easily Tweet a member of the team and receive a response within minutes. Take a look at companies such as ASOS. Their ASOS_HeretoHelp handle is …
Writing engaging, share-able blog posts and promoting them via social media can have positive results for your business. And we know how to do it properly.
Over 16 billion photos have been publicly shared through Instagram and on average a further 55 million photos are shared daily. With Instagram Direct you can now choose who to share your photos with.
Influencer marketing dominates social media these days. As well as marketing their own brand, social media influencers often use their platform to advertise products for other brands. However, social media posts featuring promotional content can sometimes be misleading to consumers. This is the reason for the introduction of new rules to clarify the law when it comes to individuals advertising for other companies through social media.
Many have laughed at Google’s attempt to break into the social media world with Google+, so it may come as shock to find out that the web giant’s social offering actually has 300 million active users. If you aren’t already doing so, it might be a good time to start tapping into the Google+ power! Generally, most businesses know that their consumers are not using Google+ in the …
As well as a comical international day of pranks and hoaxes, April Fools’ Day has also become a great marketing opportunity for brands.