How Effective is Your Facebook Ad?
How Effective is Your Facebook Ad?

If you have been using social media for business, whether it is to promote a company or market content, you will have a company page. This page can be useful for all kinds of promotion, and there are several options to ‘boost’ your posts dotted around the page, as well as the option to create a Facebook Advert for a certain cost, depending on how many …

How Social Media can shape your company for the better
How Social Media can shape your company for the better

When it comes to trends for companies, it looks like Social Media is here to stay. The use of social platforms by large companies is becoming a huge trend in terms of customer focus and interaction. Especially with Twitter, customers can easily Tweet a member of the team and receive a response within minutes. Take a look at companies such as ASOS. Their ASOS_HeretoHelp handle is …

What is Semantic Mark-Up & Why Should You Care?
What is Semantic Mark-Up & Why Should You Care?

What Is It? What is Semantic Mark-up and why on earth would you – a casual pursuer of our fine blog – care for it? Two great questions – well done for asking them! Semantic Mark-Up is a way of leaving a note on the HTML code on your website so that Google knows exactly what the text on your page is about. Typically on a site …

What Are Brand Style Guides and Why Do They Matter?
What Are Brand Style Guides and Why Do They Matter?

One of the key steps in creating a memorable brand is making sure that everything is consistent. In order for your customers to relate to your brand, everything from colour use to tone of voice has to be cohesive, which is why creating a brand or identity style guide is important. A brand style guide is a document which not only explains the visual elements of …

What is ‘page speed’ and why is it so important?
What is ‘page speed’ and why is it so important?

Page speed is crucial to the success of your website. If your web page hasn’t loaded within three seconds 50% of users will leave your site, resulting in lower conversion figures and a high bounce rate. Page speed is often confused with site speed however the two are quite different as page speed refers to the speed of an individual page rather than the overall speed …

How to Create Engaging Content
How to Create Engaging Content

It’s one thing to decide you’re going to create content for your website, but it’s another thing entirely to make it engaging. It’s not as simple as telling your customers what you’re up to in the business. You must have your finger on the pulse of your industry and be ready to create exciting content that will make people want to share. How do you do …