What is ‘page speed’ and why is it so important?
What is ‘page speed’ and why is it so important?

Page speed is crucial to the success of your website. If your web page hasn’t loaded within three seconds 50% of users will leave your site, resulting in lower conversion figures and a high bounce rate. Page speed is often confused with site speed however the two are quite different as page speed refers to the speed of an individual page rather than the overall speed …

How to Create Engaging Content
How to Create Engaging Content

It’s one thing to decide you’re going to create content for your website, but it’s another thing entirely to make it engaging. It’s not as simple as telling your customers what you’re up to in the business. You must have your finger on the pulse of your industry and be ready to create exciting content that will make people want to share. How do you do …

Google Trends; what it is and how to use it.
Google Trends; what it is and how to use it.

Why use Google Trends? Using Google Trends can give you insights into how your target audience is behaving and help you plan ahead, it can also alert you to growing opportunities within your industry. For example if you see that search demand for a particular keyword relevant to your business is growing significantly it is obviously worth investing in your digital marketing campaign to ensure that you …

What is… Google Analytics?
What is… Google Analytics?

Ever wondered what Google Analytics is and why it’s such a big deal for search engine optimisation? In this post we cover some of the major features and why it’s such a useful tool for tracking your website usage.

How Effective is Your Facebook Ad?
How Effective is Your Facebook Ad?

If you have been using social media for business, whether it is to promote a company or market content, you will have a company page. This page can be useful for all kinds of promotion, and there are several options to ‘boost’ your posts dotted around the page, as well as the option to create a Facebook Advert for a certain cost, depending on how many …