Get Your Business Recommended First in ChatGPT, Google AI Mode, Perplexity.ai and more!
AI is changing how people discover businesses online, and without optimisation, you risk becoming invisible.
Digital marketing is evolving faster than ever, and AI search is the biggest shift yet. As AI begins to take visibility, clicks, and revenue away from traditional Google results, the businesses that adapt now will be the ones that win. AI Search Optimisation ensures your brand is the one being recommended, discovered, and chosen.
When you’re in a competitive market, visibility matters.
Many shoppers aren’t just using Google to find products and services anymore; a lot of customers are using AI search engines like ChatGPT, Perplexity, Google Gemini, and Grok to discover new products and brands.
That’s why it’s so important to get your name out there.
In fact, with Google AI integration, many potential customers are using Google’s AI overview to find new brands for specific products and services. AI referrals to leading websites increased by 357% in June 2025, reaching over 1.3 billion globally.
What does this mean for your business?
If you’re not optimising your website now for AI search alongside Google rankings, you’re falling behind.
Our SEO experts at Pixus will help you improve your content with our tailored AI SEO Services. As a result, you’ll appear more in AI-generated answers, location-based services, and Google Maps.
AI Search Consultation Call Request
How e-days.com achieved a 150% surge in AI visibility
As AI search has drastically changed the way we buy, promote, and sell online, one of our clients, Edays, quickly adapted with our expertise.
Our team at Pixus helped them grow into the fast-growing channel it is today, building their authority in the absence management industry. We created a Generative Engine Optimisation (GEO) campaign to align their brand presence with the citations AI models most trust.
Here’s how we did it: We went beyond the basics of SEO by implementing a “Citation Velocity” strategy. This involved building stronger, more credible brand signals through top-tier discussion sites and niche industry validators. By identifying the digital ecosystems that influence AI training data, we helped Edays become the primary recommendation for absence management tech queries.
The results:
- AI authority: Increased brand mentions in AI Overviews (AIO) by 150% for targeted commercial queries.
- Top-tier visibility: Expanded the share of top-3 rankings by 620% across AI platforms.
Speed to value: Delivered significant measurable results in just 5 weeks, providing immediate wins alongside long-term organic growth.
How Rehome.co.uk secured the #1 AI recommendation for core marketplace queries
With the rise of generative search, some users are skipping traditional lists and asking AI for definitiverecommendations on where to trade. Rehome needed to make sure they were the go-to choice on both the supply and demand sides of their kitchen marketplace.
The strategy: We executed a campaign designed to align Rehome’s brand signals with high-intent transactional queries. By cultivating trust signals within authoritative online communities and validator platforms, we helped position Rehome as the industry leader in AI search for buying and selling kitchens.
The Results:
- #1 recommended position: Secured the top spot in Google’s AI Mode for the business’s most critical commercial queries: “Best place to sell kitchens” and “Best place to buy ex-display kitchens.”
- Full funnel coverage: Achieved top-of-page visibility on both the buy-side and sell-side of the marketplace.
- High-intent capture: Positioned the brand directly in front of users at the exact moment of purchase or sale decision.
What AI search optimisation actually means
Artificial intelligence SEO is all about making your website easy for AI tools to understand.
By analysing how these AI search engines aid the buyer journey, such as by providing product or service comparisons, we can understand what we need to do to get your business mentioned.
The challenges with AI search optimisation will be unique to your industry. Our lead AI marketing agency SEO experts will analyse these AI platforms and the search trends associated with your product, using professional tools and customer insights.
We will complete an audit of your website, identifying areas where we can optimise and format content to match the patterns these AI search engines look for.
Your content needs to be the content that AI chooses to quote or recommend.
If an AI tool can eliminate the hours of search a customer would normally spend to find what they need, you risk losing visibility unless your business is the one providing that answer.
Why Generative Engine Optimisation matters
Ranking number 1 on Google search results is no longer enough.
The way we discover answers has changed, which means search behaviour, trends, and user intent have shifted. If you’re only optimising for Google in today’s marketing landscape, you’re losing thousands of potential customers.
Tools like OpenAI’s ChatGPT, Microsoft’s Bing Copilot, and Google’s new Search Generative Experience (SGE) deliver direct answers by crawling thousands of pages to find the result that best aligns with the search intent.
GEO is the practice of shaping your content so that AI platforms find, understand, and include it in their answers
Our goal as an AI marketing agency is to make your business the perfect solution for that search query. To get there, you need accurate citations, clear information, and keywords that target the intent behind the search.
The Pixus approach to Artificial Intelligence SEO
As a reputable AI SEO agency, we tailor our process to each individual client and their needs, but we use the same building blocks that language search models look for.
That means analysing your audience, finding competitors, and understanding how users interact with your website. Our team has access to advanced marketing tools and a wealth of knowledge in optimising for AI; you could be our next success story.
When you choose us for AI SEO services, you can expect:
A holistic strategy
We focus on every aspect of digital marketing, from on-page SEO to technical SEO, GEO, and PR, to improve your business from every angle.
We’re constantly noting shifts in AI search, customer behaviour, and website performance to understand what’s working and what isn’t.
Structured data and schema implementation
Our team implements structured data and content that targets what AI is looking for, so that LLMs can understand and read your website.
We will make sure your business information is up to date, including your address, products, services, and FAQs. This behind-the-scenes work ensures that AI tools know exactly what your content is about.
Site performance and technical optimisation
Our technical team ensures your site is fast, crawlable, and AI-friendly.
Our team will fix inconsistencies across your website by implementing llms.txt protocols, ensuring fast load times, clean code, and precise metadata. In doing so, it will signal to AI systems that your website is safe to include in their answers.
Content strategy tailored for AI
Pixus will help you reshape your content into clear, bite-sized pieces that both AI search tools and customers can easily digest.
That means focusing on clear format, lists, and descriptive headings so it’s easy to crawl. Our content strategists focus on answering the questions your customers are asking, with intentional keyword research.
Stronger online presence
We will help refine how your brand is recognised by AI by leveraging entity optimisation techniques and metadata strategy.
We’ll implement a schema for things like your business name, location, and services. Our SEO team also focuses on digital PR and backlink building to improve your site’s authority.
AI Search Consultation Call Request
Take a look at how we’ve helped two of our clients maximise the potential of their brand.
Do I need an AI SEO agency?
Relying on SEO alone won’t help you keep up with the new paradigm of AI search.
Nowadays, people want quick answers and affordable solutions. If you can appease both your audience base and LLMs, you’re already a step ahead.
1. Fewer clicks, new opportunities
By being included in the AI answer itself, your brand message or name gets in front of the customer without the click.
That means users don’t have to find and visit your site directly first through traditional search means to understand who you are.
2. Maintaining brand reputation
Optimising your content for AI search gives you more control over how your brand is portrayed.
Without GEO, you risk exclusion or even misrepresentation by AI sources. You can protect your online reputation and boost visibility by allowing us to audit your website for technical and on-page SEO.
In doing so, we mitigate the risk that AI could provide incorrect or negative information about your business.
3. Building brand authority
The key to improving customer acquisition and retention is building trust with potential buyers.
One way to do that is by proving to AI search engines that you’re a credible business. More authoritative links, citations, positive customer reviews, and well-written content strategies will help you get there.
Ready to lead in AI search? Let’s talk
At Pixus, we’re here to show you what increased visibility in AI-driven search can do for your company. With over 12 years of experience as an SEO company, we’ve kept up with the ever-changing marketing landscape.
That means we have a thorough understanding of the technical side of online marketing and how to meet the demands of AI-driven search.
As a trusted Google-verified AI marketing agency in Liverpool, we can help your brand not only keep up but also stand out among competitors.
Call us on 0151 426 9977 to speak to a member of our team. We’ll provide local businesses with a free website review and a personalised AI SEO strategy.
Frequently Asked Questions
What should I do to appear in AI search results?
If you want to appear in AI-generated search results, such as ChatGPT, Bing Copilot, and Google SGE,
you need to optimise your website and content so that it matches how AI engines discover and interpret information.
The key steps of generative engine optimisation include:
- Implementing structured data (schema markup)
- Optimising your site for credibility signals
- Making sure your site is easily accessible and user-friendly
- Publishing high-quality content that aligns with E-E-A-T principles (Experience, Expertise, Authority, and Trustworthiness)
- Writing clear, well-structured content in Q&A or list format
How quickly will I see results?
There is no set timeline for AI search optimisation results, since every business and industry is different.
Most clients start to see positive changes within a few weeks and longer-lasting growth after 3 to 6 months.
Why choose an AI marketing agency over a traditional one?
Since AI visibility is more nuanced than traditional SEO, a specialist marketing agency like Pixus has access to tools and tracking strategies that can interpret performance trends.
We stay on top of new developments in LLMs, apply technical and strategic knowledge to AI search and discovery, and monitor where and how your brand appears in generative results.
What can GEO do for me?
GEO is now essential for customer engagement and online visibility in an era where clients are getting
information through AI-driven modes.
Here’s what it’ll do for you:
- Open new customer acquisition funnels by influencing high-intent visitors who turn to AI for trustworthy recommendations.
- Drive more conversions by leveraging the trust users place in AI and delivering informed leads.
- Future-proof your digital strategy so you can keep up with developments in AI search.
- Make sure your brand is present from the initial customer inquiry to the final buyer decision.