At the beginning of the year, Google announced that in July we are going to be seeing a new update that will affect websites that “deliver the slowest experience to users”. This has been branded as the “Speed Update”. Basically, if you have a slow website and you want it to outrank your competitors, then you will need to improve how fast it loads, in order …
We’ve had a busy few months here at Pixus UK. With new starters, new live sites for our customers, and new clients joining us, Pixus is expanding at a speedy rate! In our office now we have Chris, a new Web Designer, along with Ellie and Mohammed. Ellie is our new resident apprentice Content Writer. Having left school earlier in the year, Ellie is new to …
Great content is the starting point for growing your audience, but making sure you get it out to readers is vital too, here are top ways to promote content
What Is It? What is Semantic Mark-up and why on earth would you – a casual pursuer of our fine blog – care for it? Two great questions – well done for asking them! Semantic Mark-Up is a way of leaving a note on the HTML code on your website so that Google knows exactly what the text on your page is about. Typically on a site …
Time has flown since my last post, and the company has grown and changed – we’re expanding into new, exciting areas and looking out to the horizon. Winter is finally passing, and like everything else out there, Pixus is beginning to grow again. We’ve taken on several new staff, and a number of exciting new clients, PPC Expert Ste Browne, who brings his expertise, his …
When it comes to trends for companies, it looks like Social Media is here to stay. The use of social platforms by large companies is becoming a huge trend in terms of customer focus and interaction. Especially with Twitter, customers can easily Tweet a member of the team and receive a response within minutes. Take a look at companies such as ASOS. Their ASOS_HeretoHelp handle is …
Social media is such a big part of our lives. We wake up in the morning to check our Facebook newsfeed, we scroll through Twitter on our lunch break and Snapchat the most menial, slightly humorous moments of our days. The phenomenon of social media is showing no signs of slowing down this year, and here’s what we can expect to see from it. Activism In …
Influencer marketing is going to continue to grow in 2017, here are the trends that you need to know about and use in your business
I can imagine the mince pies and regret have already set in for a lot of you, it definitely has for me. However, all of us here at the Pixus Office hope you had a great time over Christmas and New Year. We had a fun and busy Christmas at the office, from new Christmas Trees, Secret Santa gifts, and a visit to the Alpine …
If your business social media channels are not getting as much engagement as you’d imagined, they may require a little bit of TLC. We’ve pulled together a couple of tips on how you can spice up your channels that will help you reconnect with your audience… 1. Ensure they are properly managed Running business profiles requires a lot of attention. For them to be successful, they …
It’s almost Christmas, and the world is generally in a happier mood with most people forgetting life’s daily struggles and fully immersing themselves into the festive season (the to-do list can wait until January). What better way to take advantage of everyone’s joyous Christmas Spirit and frivolous December spending than to create amazing, engaging website content that will improve your sales no end? Reviewing your website …
For many people UX design is a buzzword; a design-ism that is banded around the internet on forums and job boards. A word used by many designers to describe their day job – after all it’s easy to describe yourself as a UX designer, it sounds the part, doesn’t give away too much information and is misunderstood by many; allowing you to maintain a smooth …
One of the main things I’ve learned during my time here at Pixus UK is the importance of a well designed and well thought through homepage. The homepage serves as the first impression for a new visitor and generally it will be the page that receives the most traffic. Your homepage serves three key purposes, all with equal importance: – To attract and captivate visitors – …
It’s one thing to decide you’re going to create content for your website, but it’s another thing entirely to make it engaging. It’s not as simple as telling your customers what you’re up to in the business. You must have your finger on the pulse of your industry and be ready to create exciting content that will make people want to share. How do you do …
We all know the importance of social media for your business, it allows you to engage with your audience, target a wider demographic and give your brand a voice. Now that you’ve set up your pages, whether it’s Twitter, Instagram, Facebook or others, followed a few people and now what else? Here we share what you should avoid doing when using your social media for business. …