Here at PIXUS, we are a specialist SEO and PPC agency that has worked with Rehome, formerly Used Kitchen Exchange, for over eight years, helping them scale their online visibility and lead generation.
Rehome started as a pioneering online marketplace for approved used and ex‑display kitchens. The company rebranded to Rehome in 2023 to reflect its expansion into bathrooms, bedrooms and other fitted interiors. Today, SBID describes Rehome as the UK’s No. 1 interiors marketplace for business professionals and homeowners and The Good Web Guide calls it the UK’s largest kitchen, bedroom, bathroom outlet.
Our collaboration began when Used Kitchen Exchange needed to improve organic visibility and user experience. We oversaw the challenging migration from WordPress to a more scalable Magento e‑commerce platform and later guided the domain change from usedkitchenexchange.co.uk to rehome.co.uk. This involved meticulous URL mapping, restructuring product categories and implementing 301 redirects to preserve link equity. Technical audits and on‑page optimisation ensured search engines could crawl the new site effectively and organic traffic remained steady. Our team also trained Rehome’s internal staff on the new CMS, ensuring the business could efficiently add products and manage content going forward.
We built a sustainable SEO strategy focused on user intent. Keyword research identified high‑value queries such as ‘ex display kitchens’, ‘used kitchens’ and ‘sell my kitchen’. We created optimised category pages, introduced schema markup, improved page speed and mobile responsiveness, and ran regular outreach campaigns to gain authoritative backlinks.
These efforts saw Rehome secure position one on Google for ex display and used kitchen terms and maintain the top spot for high‑intent “sell my kitchen” queries. Organic traffic increased year‑on‑year, delivering a steady stream of qualified leads and elevating Rehome’s authority in the sustainable interiors market. We monitored ranking volatility during Google algorithm updates and adapted our strategy to changes in search behaviour to maintain performance.
Alongside SEO, we manage Rehome’s paid advertising on Google and Meta. Targeted search campaigns around transactional keywords and dynamic remarketing deliver relevant ads to engaged shoppers. On Meta we build look‑alike audiences and test creative aimed at homeowners seeking quality interiors. Continual bid management and split testing have cut cost per click and improved conversion rates, reducing cost per lead while increasing the volume of enquiries. The account structure is reviewed quarterly to align budgets with seasonal demand, ensuring capital is focused on the most profitable products.
Our enduring partnership with Rehome demonstrates how a holistic digital strategy can fuel growth for a niche marketplace. The rebrand to Rehome and expansion into bathrooms and bedrooms has been supported by a robust SEO foundation and efficient paid advertising. With sustainability becoming a core value, Rehome’s mission resonates with a growing audience. PIXUS continues to refine organic and paid strategies to ensure Rehome remains the leader in the UK’s approved used and ex‑display interiors market.