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A fully integrated E-commerce website and a marketing strategy that boasts a high ROAS.

Cari’s Closet

The Client

Originally a dress rental store, Cari’s Closet has dominated luxury clothing since its launch in 2015. Today, Caris Closet is a global fashion brand specialising in premium clothing.

Understanding

The Challenge

At the beginning of 2019, Cari’s Closet had migrated to Shopify. During migration, many SEO aspects of the original website were not transferred over. This resulted in a massive decrease in organic traffic and revenue.

We were challenged with diagnosing what had caused the drop and repair the damage. This involved finding archived content and copying it onto the new website.

Using a custom marketing strategy, we are currently improving their revenue through paid channels such as Google Ads, Google Shopping, Facebook and Instagram. We are also utilising organic advanced behaviour analysis and regression analysis in order to advance SEO.

 

 

Step by step

Our process

01
Research
Our research discovered the errors made during the initial migration, enabling us to formulate a targeted SEO & Development strategy.
02
Design
The new site needed to be correct and entice customers of Caris Closet, whilst correctly targeting the correct keywords.
03
Development
We added promotional incentives such as a region-specific order by countdown timer and a "complete the look" section on the product pages.
04
Testing
We tested the new site to ensure that everything was migrated correctly from the .net website before presenting it to the client and pushing it live.
Thinking about

Your Own Project?

If you’ve got an idea for a project, a question, or just fancy a chat, we would love to hear from you. Call us on 0151 426 9977 or contact us to discuss your requirements.

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