Originally a dress rental store, Cari’s Closet has dominated luxury clothing since its launch in 2015. Today, Caris Closet is a global fashion brand specialising in premium clothing.
At the beginning of 2019, Cari’s Closet had migrated to Shopify. During migration, many SEO aspects of the original website were not transferred over. This resulted in a massive decrease in organic traffic and revenue.
We were challenged with diagnosing what had caused the drop and repair the damage. This involved finding archived content and copying it onto the new website.
Using a custom marketing strategy, we are currently improving their revenue through paid channels such as Google Ads, Google Shopping, Facebook and Instagram. We are also utilising organic advanced behaviour analysis and regression analysis in order to advance SEO.
A website that is fully migrated and integrated with Shopify alongside a marketing strategy to bring back dropped ratings and a paid marketing campaign that boasts a high ROAS.
Using regression analysis, we were able to make accurate predictions about the site’s performance based on specific KPIs. Link building and on-site improvements were also crucial to the success of the campaign.
If you’ve got an idea for a project, a question, or just fancy a chat, we would love to hear from you. Call us on 0151 426 9977 or contact us to discuss your requirements.