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A marketing case study for one of the leading driving instructors in Liverpool, featuring a custom SEO strategy to boost enquiries.

Ashley Neal

The Client

Ashley Neal is a leading driving school with over 18 years in the industry. Offering driving lessons in both manual and automatic cars, the company started out with just one solo driving instructor in Liverpool.

Today, Ashley Neal has a fleet of instructors operating all over the Merseyside and is one of the most influential driving instructors on Youtube with over 40,000 subscribers.

The SEO Challenge

Ashley Neal came to us looking to increase his online presence and build his customer base through his website.

Through a range of search engine optimisation work, Ashley Neal now dominates Google search results and Google My Business in the North West.

The Process

We were tasked with increasing driving lesson bookings through the website via organic search results.

In order to meet the objectives, we had to plan a long term local SEO strategy. This involved ensuring the website was optimised for all local based phrases, improving presence on Google My Business and creating informational content on the blog.

Our methodical approach to SEO ensures that Ashley Neal appears consistently above his competitors.

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